Now I understand that this will be a very opinionated article that will probably make some folks upset or defensive, mostly the apple fan boys and girls out there. Throughout my day I often get asked why I don’t use an iPhone or when am I getting an iPhone. I am going to try and answer those questions here as I feel some others may share my opinion.
Let me start by saying that I have owned an iPhone before, several in fact. I have had the original iPhone, the iPhone 3GS, and the iPhone 4. I quickly stopped my ride on the iTrain after that. Here is my best explanation as to why.
Question: If you were out walking through the mall and 80% of the people there were wearing the same exact t-shirt, would you go into the clothing store and purchase the same shirt? I look at the use of the iPhone as the same situation. Try it for yourself. Take a stroll through the mall and glance in people’s hands at what device they are carrying. What you will find is that no matter the age range, early teens, young adults, and even elderly folks are almost all using the iPhone. Does this make me want to do the same? The answer to me is NO. Now, I know some of you are going to immediately argue that the reason everyone is using it is because it is just that good. I won’t deny that Apple has created a quality product. However, I think that Apple has created a social hype out of its product. Not only have they convinced people they are not socially accepted if they don’t have an iPhone, but they have even perfected their advertising so that people think they MUST have the latest and greatest iPhone. This leads me to my next point.
The Latest and Greatest. When we upgrade something, shouldn’t we expect to see a significant change in the product?
- raise (something) to a higher standard, in particular improve (equipment or machinery) by adding or replacing components.
Apple is famous for giving you just a little bit more in its new product. I am not going go through all the details and specs, you can use Google for that, but take a look at the minimal differences in the 4 and 4s, the 5 and 5s. Don’t get me wrong, Apple is a genius at marketing a little bit more to be the “ALL NEW IPHONE”. What do most consumers do? They run out immediately and upgrade, by full price, or trade, borrow, and steal just to get the newest and greatest. Take a look at the picture below showing the software progression of the iPhone. At a glance, these could all be screenshots from one device!
Now to my final point, as you see above, Apple has consistently made their users live in the Apple grid. Here are your squares, you have this many squares you can have on your screen, and nothing else. I get it, I really do. This software is designed to be minimalistic and easy to use. So easy to use that my daughters walk around with iPads and can control them fully. I just asked my daughter why she liked her iPad. Her answer: “There are tons of fun games, I can play on minecraft, and I can watch tv (netflix).” Should software be easy to use? YES. However, it should also be customizable. It shouldn’t be so restrictive. Maybe I am alone, but I just can’t bring myself to fall into this Apple Fandom.
I would love to hear your thoughts in the comments below. Again, this was just my opinion but it IS the reason I will never own another iPhone personally.
Like us on Facebook Six10Creative and follow us on Instagram six10_creative